In the world of eCommerce, acquiring new customers is undeniably important for growth. However, what truly matters in today's competitive landscape is the ability to retain those customers. This is where the concept of Repeat Purchase Rate (RPR) comes...

In the highly competitive landscape of today's market, establishing brand loyalty is crucial for sustained success. Loyalty programs, when executed effectively, have the potential to create emotional and transactional connections with customers, driving repeat purchases and advocacy. This article explores...

The rise of voice-enabled devices, including Google Home, Homey, and the Amazon Echo range. Has led to an increased presence of these devices in Western households. In today's world, anthropomorphic assistants such as Siri, Alexa, and Google Assistant have become...

Roar Social, a groundbreaking social media platform, aims to redefine the role of social media by harnessing its power for the greater good. Unlike traditional platforms such as Facebook, Twitter, and Instagram, Roar Social is driven by philanthropy and...

Building high-performance, future-proof cloud-native apps requires the adoption of microservices architecture. This approach offers several advantages over traditional monolithic programs. Microservices allow for scalability by enabling independent scaling of services based on demand. They also enhance fault isolation, preventing a...

Why Women Should Consider Pursuing a Career in Cybersecurity Engineering? At times, it can be challenging to identify the real-life superheroes in our midst, such as intelligence analysts, forensic scientists, and cybersecurity professionals. Yes, cybersecurity professionals! While we may not...

In recent years, the Esports category has witnessed an unprecedented surge in interest from gamers, accompanied by a supportive policy framework. This has set the stage for a new wave of growth and development in the industry, promising exciting possibilities...

In a recent update to their rules, the Recording Academy made it clear that artificial intelligence (AI)-created music will not be eligible for one of the music industry's most prestigious awards, the Grammy. According to Variety, the new guidelines...

Is Artificial Intelligence a Big Deal? Let's Dive into the Debate Artificial intelligence (AI) - it's a topic that has sparked both excitement and scepticism in equal measure. As we delve into the world of advanced AI systems, the question...

In the competitive world of smartphones, where companies often focus on improving camera features and other specifications, a new player has emerged in the US market with a unique proposition – social responsibility. Murena's Fairphone 4 stands out from the...